High-tech Marketing Integration
September 30, 2013 Leave a comment
With the advent of social media and the Internet, it has become increasingly difficult for the marketers to closely monitor and integrate all the marketing efforts. In today’s digital world, marketing has become more personalized, which presents new challenges in front of marketing managers in delivering a compelling and consistent experience/message. Various high-tech companies identified this problem and started looking at developing new techniques to integrate their marketing efforts at organizational level.
A recent development in the high-tech marketing integration effort was from Oracle. In the Oracle open world conference held in San Francisco this month, Oracle Marketing Cloud announced further integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) systems. This integration will facilitate enhanced profiling, tracking, social analytics, publishing and custom targeting efforts.
Eloqua is a marketing tool that helps in segmenting and targeting new customers, lead generation and execution of global marketing campaigns. And SRM delivers a complete social business solution with capabilities like publishing, workflow analysis and collaboration capabilities. By integrating these two systems, Oracle has come up with an easy to use marketing integration solution.
“To deliver a consistent and compelling customer experience across all touch points, marketers need a complete digital marketing solution that can track, understand and analyze marketing and social interactions at scale,” said Meg Bear, Group Vice President of Oracle Cloud Social Platform. This system will not only provide the much needed customer intelligence, but will also help in smooth execution of the marketing campaigns. Across different industries the need for automation and integration is high and this development may be an answer to some of the most difficult challenges that marketers face today.