Guerilla Marketing – Coca-Cola Happiness Vending Machine

Coca Cola has always been famous for its feel-good commercials. This one is a little bit old, it was released in 2010, but I think this was a more creative approach to the same feel-good message. The plot of this ad is heavily targeted to attract youngsters; it is very fresh and does not give a commercial like vibe. It almost looks like a cellphone video which is unique and quite believable.

Honestly speaking, I don’t pay much attention to traditional commercials simply because there are so many of them, especially for the fast moving consumer goods industry. From a marketer’s perspective I understand and appreciate the effort behind these kinds of campaigns. This was a successful effort by Coca Cola and the company went on implementing many such campaigns. Below is another good example of a friendship machine that touches customer’s feelings.


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