Want to Make More Sales? Try Not Selling

Well, all the companies no matter from what industry/domain/size/category are trying to make someone buy their products or services. Various marketing, promotion or direct sales methods come in handy, but aren’t we all tired of the same old “our product is much superior to the competitor” message and attitude.

In today’s intense competition, companies need to adopt customer centric production, marketing, communications and operations strategies. I posted a Coca Cola ad some days ago that talks about the health concerns in the community and what the company is doing to help. Here is another ad I like; it’s a Thai ad from a mobile company with a message of “Disconnect to Connect.” In both the ads companies are trying to convey a message and make an emotional connection by not selling their products but showing that they care about the end user.


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