Why Customers Stop Following Brands?

Companies are trying to make the most of their followers and subscribers. Is this strategy resulting in the loss of customers? I follow a certain brands or companies because I like to be updated about the latest news, but does that mean I have given them a license to spam my inbox? Maybe not, some of the companies post updates very frequently and after a time the content becomes repetitive.

These are some of the big reasons why customers may choose to unsubscribe from a company’s Twitter, Facebook or Blog accounts. Companies need to take in to consideration the importance of content that adds value and not just sending out random and repetitive material to reinforce its message. Instead of looking for a news companies need to start focusing on the ways to create news by innovating and providing value to its customers.

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