Food and Beverage Companies Learning From Their Mistakes

Packaging and labeling are one of the key components of creating a positive image about products in the market. We have observed an increasing trend of green labeling, where the companies claim to have all natural, environment friendly products. In my experience, most of the times these claims are a hoax and the product itself does not justify the promise.

Consumers are definitely getting smarter about their food choices and are more skeptical in reading the product labels. As a result of the increasing awareness many big companies like Naked, Sun Chips, Unilever, Ben & Jerry’s, Kashi and Kellogg’s are disassociating themselves from the “Natural” theme. FDA has no clear definition of natural foods, hence, many law suits are being filed against these companies for wrongly promoting their products as “Natural.”

In my opinion with the increasing awareness among the consumers, companies need to give up the deceptive marketing tactics. Also, the best way to make use of “All Natural” drive is to actually offer products that are natural. Isn’t it simple?


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