Ads That Capture Holiday Mood

Now that the gifting season is around the corner, we start seeing more and more holiday oriented ads. Companies are looking for the most effective delivery of their message by capturing the cheer and joy that holidays bring to families. Having an emotional appeal to the message is important but even more important aspect of the campaign is relevance of message.

Kohl’s seem to have a very good grip on its marketing campaigns specifically targeting customers by communicating the core message of dream gifts, savings and sale with a cheerful setting. The ad is summed up with its apt tag line, “Expect Great Things.” I think this was one of the best holiday commercials by Kohl’s.

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