iPad Air – Pencil Commercial

I saw this commercial today and I felt like I had to share it. This is probably the first Apple commercial that I liked in a long time. And the reason is, it is sensible and has a relevant plot, the commercial is tastefully made with the emphasis on the utility of the product “iPad Air” which is capable of doing all of those things that are necessary to succeed. I also think iPad is officially trying to reach out to a more diverse target market with academically oriented target audience as the product has been used in schools, colleges and offices for educational purposes.

Though the product is only shown at the end but I think it makes sense because of the gripping beginning with kind of emotional relation with the learning process of mankind. The ad has successfully demonstrated the unique features in the end with thinner, lighter and more powerful product message that registers in the minds of the audience.


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