ROM Commercial – A Distinct Marketing Approach

Advertisements don’t always have to deliver a favorable message; sometimes companies opt for a different approach of annoying the customers to attract attention. ROM’s marketing campaign is an apt example of this phenomenon. ROM is a Romanian chocolate brand. The packaging of this product contained Romanian national flag. Over the period of time the brand lost its appeal to the youth, who preferred international chocolate brands more than the local ROM. The company came up with an ingenious idea of challenging the national pride of consumers by changing the packaging which resembled with Romanian national flag to resemble with American national flag.

This campaigned stirred a national debate and resulted in an increased sales as a result of this campaign. The company eventually changed back its packaging but this was a very good example of making your ad stand out from the crowd.


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