New Volvo Commercial

It is always a good strategy for companies to narrow down on the message which is consistent with the image of the company. This new ad from Volvo is a very good example of the same strategy. Volvo has created an image of a reliable vehicle which promises performance and delivers. Another important aspect of a good marketing communication is the match of personality between the brand and the source itself. Here Van Dam is an appropriate source who matches the personality traits of the brand which are reliability and performance and delivers the same message.

This ad is impactful and successfully delivers the intended message to the audience. It has an unusual plot; it catches attention and is tastefully done. Another noticeable thing is that primary focus of this ad is not to draw immediate sales but to create a powerful image in customer’s minds so whenever they are considering buying a new vehicle Volvo has a top of the mind recall.


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