Political Advertising

Media and advertising has become a prominent tool in the field of politics to shape the views and thought of the audience. While different communications sponsored by different parties are skewed because of personal interest, accusations and claims are common. These claims and accusations may not be entirely true, they usually have a great impact. A common man who does not possess an in-depth knowledge of these issues is lead to believe an untrue statement.

I think the biggest issue in political communications or marketing campaigns is lack of accountability which gives the political parties means to misinform through indirect channels of communication. Last election season there were many TV ads from both Republicans and Democrats, accusing each-other for various misconduct which were found to be untrue in later research, but by the time the damage was done. Like corporations, there needs to be a regulation on political communications as well to prevent the audience from being misinformed.

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