What Matters in Social Media Marketing?

As a result of an outbreak in the social media users, many marketers have shifted their focus to the online marketing activities. All the big and small companies are looking to hire social media experts who are supposed to come up with the best social media strategies that set the companies part from the competition. But, even with the latest and greatest technologies at our disposal, aren’t we all following the same old strategies of trying to tell customers something about our brands that they already know?

The advent of new media calls for a change in the perspective of marketers. Today we see many companies focusing on the concept of inbound marketing through the content creation, white papers, blogs, case studies, viral videos and many more. companies are trying to provide the platform where customers are motivated to participate and become an integral part of the content creation process. Social media marketing is no more about a company’s presence, it has transformed in to a content rich platform for information sharing.